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Privacy Policy

Cellar Link Limited

Privacy Policy

Last updated 21st November 2014

Cellar Link Limited (“Cellar Link”, “we”, “our” or “us”) considers the privacy and protection of its clients' personal data to be of upmost importance. To ensure that you feel confident about providing us with your personal information when communicating with us and using our services, we outline below our practices in relation to the collection and use of personal data. This policy forms part of our Terms and Conditions of trading.

Through its dealings with you, Cellar Link Limited (through its website www.cellarlink.co.uk and generally) obtains information about you. By using this website and by submitting your personal information to us, you agree to the use of that information by us as set out in this policy. This policy supersedes any earlier version. Your continued use of the website constitutes your agreement to this policy and any updates.

For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is Cellar Link Limited Limited, a company registered in England and Wales under number 6607747. Our registered office is at Ten Dominion Street, London EC2M 2EE, UK.

Respecting your privacy

This policy sets out:

  •          the kinds of personal information we collect and hold;
  •          how we collect and hold it;
  •          the purposes for which we collect, hold, use and disclose it;
  •          your right to access and seek correction of it;
  •          how you may complain about privacy matters; and
  •          our sharing of your personal information overseas.

What kinds of personal information do we collect and hold?

During the account application process, we may require and collect certain security information from you, such as Driver’s License, Passport Number, Challenge Question and Answer. We will use this information to confirm your identification if you are unable to provide your password.

The personal information we collect and hold is that which is reasonably necessary for our business functions and activities. When we collect and hold personal information, it is of the following kinds:

  •          your personal details such as your name, addresses, telephone numbers, age and gender;
  •          your customer reference number or loyalty card number;
  •          whether you have taken up some of our other offerings, such as membership of our clubs and loyalty programs and our mobile applications;
  •          any rewards and redemption details applicable to your membership of our loyalty programs;
  •          whether you have a connection with others whose personal information we may collect or hold, for example family members who may be linked to your loyalty program membership;
  •          what, how and when you buy from us or have expressed an interest in buying from us; and
  •          your stated or likely preferences, for example whether you may be interested in particular products or promotions.

Depending on the nature of your dealings with us, we may collect and hold other types of personal information. For example, information collected and held via our secure financial systems about the debit or credit card you might use for your purchases from us.

You generally have the option of not identifying yourself or of using a pseudonym when dealing with us. However, it is not possible for you to do so where this is impractical (for example when you shop online with us) or where the law or a court order provides otherwise.

How do we collect and hold personal information?

Collection of personal information: When we collect personal information about you, we do so by making a record of it. We do this when:

  •          you register with us, for example to create an account, to become a member of one of our clubs or loyalty programs or to send you information;
  •          you communicate with us online;
  •          you take part in our promotions, competitions, testimonials, surveys and focus groups; and
  •          you deal with us in other ways involving a need for personal information to be provided such as when you make a lay-by, contact one of our call centres or bring a claim against us.

We may also collect personal information about you by accessing data from other sources and then analysing that data together with the information we already hold about you in order to learn more about your likely preferences and interests.

When you visit our websites, social media pages or mobile applications or click on our advertisements on the online media of other companies, we may collect information about you using technology which is not apparent to you, for example "cookies". For information about our use of this technology, click on this link to view our Cookie Statement.

What about "cookies"?

"Cookies" are small pieces of information sent by a web server and stored by your browser on the hard drive of your computer, tablet or mobile phone so it can later be read back from that browser. This allows your browser to remember some specific information relating to your internet activity. Our cookies enable us to store items in your shopping cart and to identify you on return visits. Most web browsers automatically accept cookies, but you can usually change your browser to prevent that. You can find information about how to do this for all the commonly used internet browsers on the website: http://www.aboutcookies.org/default.aspx. This website will also explain how you can delete cookies which are already stored on the hard drive of your computer, tablet or mobile phone.  However, while most of the content of our web site can be viewed without accepting cookies, the shopping facility and Members Only features of the site will not function properly when cookies are disabled.

Most of the personal information we collect and hold about you is from your direct dealings with us. We may sometimes collect your personal information other than from you directly. For example from other suppliers who, in common with us, have a relationship with you.

Holding of personal information: Personal information we hold is generally stored in a computer database. These may be operated by us or by our service providers. In all cases, we have rigorous information security requirements aimed at eliminating risks of unauthorised access to, and loss, misuse or wrongful alteration of, personal information. We use current industry standard security practices to operate our systems including this website. We use the latest 128-bit digitally signed SSL certificated security. Furthermore, credit card details are encrypted during transmissionn.

 Why do we collect, hold, use and disclose personal information?

When we collect, hold and use your personal information, we do so primarily to sell and promote our goods and services to you and to improve on the range of our offerings. For example:

  •          to learn of your likely preferences so that we may promote our goods and services to you in a way which may be of most interest to you; and
  •          to assist in investigating your complaints and enquiries.

We disclose personal information we collect for purposes which are incidental to the sale and promotion of our goods and services to you. We may disclose your personal information:

  •            within our business and to our group companies. Our main business locations are in the United Kingdom, Hong Kong, and Australia, but some of our group companies may be based in other countries from time to time;
  •            to service providers and suppliers who assist us in our day-to-day business operations;
  •            in the event that we sell or buy any business or assetss, including their goodwill, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  •            if Cellar Link or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; and
  •            if we are under a duty to disclose of share your personal data in order to comply with any legal obligation, or in order to apply our terms and conditions and any other agreement with you.

When marketing to you, your personal information is only ever used or disclosed for Cellar Link and its group companies’ own purposes. You may opt out of our direct marketing to you. Our direct marketing materials will tell you how to do this.

We may de-identify your personal information. We may do this for use and disclosure of the anonymous data to determine preferences and shopping pattern.

How can you enquire about, access and correct your personal information?

Access: The Data Protection Act 1998 gives you rights to access information held about you. Your right of access can be exercised in accordance with the Act. If you wish to access your personal information or have an enquiry about privacy, please contact our Data Protection Officer at: customerservice@cellarlink.co.uk.

Alternatively, you can write to us.

Before we provide you with access to your personal information we may require some proof of identity. Any access request may be subject to a fee of £10 to meet our costs in providing you with the details of the information we hold about you.

Correction: If you need to correct your personal information, please contact our Data Protection Officer at one of the above contact points.

How can you complain about our management of personal information?

If you wish to complain about a breach of the privacy rules that bind us, you may contact our Data Protection Officer at one of the above contact points. We may ask you to put your complaint in writing and to provide details about it.

We may discuss your complaint with our personnel and our service providers and others as appropriate.

Our Data Protection Officer will investigate the matter and attempt to resolve it in a timely way. Our Data Protection Officer will inform you in writing about the outcome of the investigation. If our Data Protection Officer does not resolve your complaint to your satisfaction and no other complaint resolution procedures are agreed or required by law, our Data Protection Officer will inform you that your complaint may be referred to the Information Commissioner’s Office for further investigation and will provide you with the Information Commissioner’s Office’s contact details.

 Our transferring of your personal information overseas

The personal information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing.

It is our policy to require all of our overseas sharing of personal information to be done in a way which requires observance of strict privacy and security standards, both during transit and at the overseas destination. We will ensure that adequate safeguards are in place to protect your rights in relation to any data that is transferred.

Updates

We reserve the right to update this policy from time to time. When we do, we will display at least 2 weeks’ prior notice of the change on www.cellarlink.co.uk and shall also revise the “Last updated” date of this policy.

Other privacy terms and limits of this policy

There may be additional privacy notices and terms relevant to you depending on the nature of your dealings with us and on our particular businesses. There are additional privacy terms in our loyalty program and club membership contracts and for use of our online sites. If applicable, these will be brought to your attention by us.

More information

More information about privacy law and privacy principles is available from the Information Commissioner’s Office. The contact details of the Information Commissioner’s Office can be found at www.ico.org.uk.

Other points on Privacy

Legal Capacity

You must have legal capacity including being over the age of 18 to use Cellar Link services.

Your Member ID and Password

You are responsible for your Member ID and Password. You must keep them confidential. We ask you not to disclose them to third parties. If you are concerned about the security of your Member ID contact us to change it. You can change your Password yourself on this site at My Account/ My Profile.

Credit Worthiness

Cellar Link, its employees and agents, may from time to time need to make enquiries to investigate your credit worthiness including the making of enquiries of persons nominated as trade referees, bankers or other credit providers. You hereby authorise such persons to disclose to Cellar Link such information concerning your credit worthiness which is within their possession and which is requested by Cellar Link. Cellar Link shall not provide such information to any other party save as required by law.

Third Party Web Sites

Our Website may contain links to other Websites that are not operated by Cellar Link. Cellar Link is not responsible for the privacy practices of Websites that it does not operate so when you link to other websites you should read their privacy policies.

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